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INDUSTRY NEWS: Frank Campaign targets "legal highs"
With an arresting image of the "crazy chemist" the Frank campaign aims to highlight the issue of the dangers of so-called "legal highs" such as GBL.
The message of the 'Crazy Chemist' campaign is, you never know what you are taking or what effect it might have on your body. It features a mad scientist character in a white lab coat, who tells it like it is. For instance, clubbers are warned: 'Don’t mix it with alcohol if you want to live!'
The campaign includes:
- offline advertising in clubs, bars and record shops
- online activity - adverts and articles on clubbing and student websites, and targeted information that appears when people try to buy certain 'legal highs' online
- partnership with the National Union of Student (NUS) - includes distribution of posters, flyers and wristbands at electronic and house music nights at key universities
- partnership with Mixmag magazine - includes advertising and distribution of posters and flyers in the magazine
